Corporate strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Corporate strategy - Essay Example rter’s Five Forces, PESTLE Analysis, SWOT Analysis and Stakeholder Analysis to obtain an in-depth idea regarding the opportunities of the company to prosper in its industry (Johnson & et. al., 2011). Cookson Group PLC is one of the world’s largest ‘materials science group’ which attempts to deliver advanced materials by facilitating innovative technologies to its customers all over the globe. Cookson operates through various branches located all over the world along with 15,500 employees covering more than 40 nations as its production zones and more than 100 countries as its marketing zones. Cookson can be observed to possess highly effective core competencies, which have certainly added to its efficient market position within the current market scenario (Cookson Group Plc, 2012; Wit & Meyer, 2010). Cookson offers its products in six categories; i.e., Joining technologies, surface Chemistries, steel flow control, foundry technologies, advanced factories and fused silica. Cookson is further recognized as one of the largest worldwide suppliers of materials used for PCBs assemblers and the packaging industry semi-conductors. This particular product line is also known as Alpha which is used basically to fasten electronic equipments such as semi-conductors and capacitors with bare boards in order to form essential electrical as well as physical connection among the boards and its devices (Cookson Group Plc, 2012). The product line of surface chemistries is one of the largest suppliers of ‘electro-plating chemicals’ to the international electronics, jewelries and automotive industries. This division is known as ‘Ethone’. This division is also quite popular in terms of technical innovation, where ‘Ethone’ has a track record regarding the delivery of ‘leading-edge’, facility of advanced technology within fabrication of semi-conductor which is demonstrated as ‘Via-Form multi-generation copper damascene portfolio’ (Cookson Group Plc,