Marketing Plan Research Paper Example | Topics and Well Written Essays - 250 words

Marketing Plan - Research Paper Example sylva make-up kit allow for contain the best ingredients that will jibe the make-up does not fade for 15 hours. The output will also contain ingredients that will ensure the face is moist and aerated throughout the day. silva make-up kit will also be creatively packaged with a velvet cover that will contain the company logo. The mission of Sylva Company is to develop continually and bring to the food market quality cosmetic products at an acceptable price. The company aims at introducing Sylva make-up kit to the market and record high sales and 70% profit margin. Sylva will employ a brand building approach as the rationale for the selling plan. The company will attain this through a market mix that incorporates unique product attributes, suitable distribution and effective promotional mix. The primary marketing objectives are to generate netted revenue from retail sales and obtain new funding sources.The promotional mix will include inten se advertizement in print, audio-visual and the internet. Sylva will position itself through renowned print media such as the Vogue, Vanity Fair, In Style and Cosmopolitan. Increasing the presence of the product on the internet is anticipated to yield better results. The product will also be marketed through personal relation campaigns and point of sale that will reinforce the products message of quality.The United States cosmetics market is saturated with cosmetic companies. The industry has continuously grown. This industry is set to join on in the undermentioned five years. As a result, Sylva Company is set to benefit from it. The product has four primary competitors. These include Aveda, Clinique, Essential Elements and Kiehls Company. The product hopes to increase its customer base by